PRIVATE CAMPAIGN PREVIEWMarch 2027 intake Applications not yet open
K-Culture Elite ProgramSAHMYOOK UNIVERSITY SEOUL, SOUTH KOREA

ARTISTRY.
EDUCATION.
OPPORTUNITY.

A university foundation.
A future across K-Culture.

Academic study, agency K-POP training and career development. A selective education for talent ready to grow.

Official artist footage from CrazAngel and H&H Boys.

Your academic homeSahmyook University

Department of Music and Arts Management
K-POP Audition and Debut Track

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01 / Selected for potential. Built for growth.

ONE ELITE PROGRAMME.
A SHARED FOUNDATION.

Every admitted student earns their place through audition. Up to 200 students worldwide join a university and industry-development pathway built for long-term growth.

Selection recognises talent, potential and commitment. All admitted students combine academic study at Sahmyook University with practical training from the entertainment agency that selects them.

UNIVERSITY EDUCATION · PROFESSIONAL DEVELOPMENT · CAREER PREPARATION

University education

Pursue a four-year undergraduate education in the Department of Music and Arts Management, with theory taught at Sahmyook University.

Agency training & mentoring

Develop your vocal and dance skills, performance discipline and professional practice through training with your selecting entertainment agency.

Experience & a portfolio

Build a record of your progress through performances, practical projects and portfolio development, supported by career preparation.

ACADEMIC FOUNDATION+ARTISTIC DEVELOPMENT+CAREER POSSIBILITIES
Sahmyook University's green Seoul campus and academic buildingsSAHMYOOK UNIVERSITY / SEOUL
02 / An academic home in Seoul

BUILD YOUR CRAFT.
BUILD YOUR FUTURE.

Four years of study, practice and personal growth.

The K-POP Audition and Debut Track brings university learning and practical development together. Study theory within Sahmyook University’s Department of Music and Arts Management, and develop your performance skills with your selecting entertainment agency.

ACADEMIC PATHWAY
K-POP Audition and Debut Track
UNIVERSITY LOCATION
Nowon-gu, Seoul, South Korea
TRAINING PROVIDER
Your selecting entertainment agency
Sahmyook University MIDI and digital sound studio

MUSIC MEETS PRACTICEExplore your creativity in a university music environment.

03 / Your learning journey

DEVELOP YOUR CRAFT.
EXPAND YOUR HORIZONS.

A university education gives your talent time to develop, and your ambitions room to evolve.

  1. 01
    FOUNDATION

    Understand the industry

    Build academic foundations, cultural understanding and the professional habits that support your development in Korea.

  2. 02
    PRACTICE

    Develop your strengths

    Connect university theory with vocal, dance and performance practice through agency training and professional mentoring.

  3. 03
    EXPERIENCE

    Learn through projects

    Develop through stage work and practical projects. Explore relevant field experience and internship opportunities through programme connections.

  4. 04
    PROGRESSION

    Prepare your next step

    Build a portfolio and prepare career plans and application materials for industry opportunities, further study or entrepreneurship.

An overview of the programme’s educational progression. Individual projects, internships and the semester curriculum depend on the track and available opportunities.

04 / Career Safety Net

YOUR CAREER,
EMPOWERED.

A university degree, practical experience and a professional portfolio create value across the K-Culture industry. Your future can take more than one direction.

Education that continues to matter.

The programme’s Career Safety Net brings together career planning, portfolio development and guidance towards relevant industry and academic opportunities. It supports your ambitions on stage, behind the scenes and across borders.

Industry career entry

Build a professional role.

Explore artist management and A&R, entertainment operations, concert and performance production, music and video content, PR and marketing.

Connect practical experience with portfolio and job-application preparation, and explore opportunities through programme and industry connections.

Global careers & entrepreneurship

Connect Korea and the world.

Apply your industry knowledge in overseas entertainment businesses, international branches of Korean labels and cultural-exchange organisations.

Develop ideas for a venture in your home market, from content and entertainment services to a performance or training business.

Academic & professional progression

Keep developing your expertise.

Use your university education as a foundation for graduate study in arts management or cultural content, further professional training, arts administration and research.

Develop transferable skills for broader careers in communications, marketing and business.

Career guidance and preparation support your next step. Employment, venture outcomes and postgraduate admission depend on your qualifications, experience and each employer or institution’s requirements.

A foundation for students and families

Plan your life in Korea with clarity.

University study, agency training, mentoring and career preparation form one connected programme. Accommodation options, separate training costs and scholarship criteria are explained so you can plan before enrolment.

05 / An industry opportunity within your education

REAL ARTISTS.
PROFESSIONAL HORIZONS.

Alongside the shared educational programme, a separate final selection offers a route into the CrazAngel and H&H Boys debut lineups.

CrazAngel in the official I'm Just Me music video
GIRL GROUP / 크레이즈엔젤
ARTIST DEVELOPMENT & DEBUT PROJECT

CrazAngel

Discover the artists.
Explore the possibility.

H&H Boys official group concept photograph
BOY GROUP / 에이치앤에이치보이즈
ARTIST DEVELOPMENT & DEBUT PROJECT

H&H Boys

Discover the artists.
Explore the possibility.

A professional selection within a wider journey.

Students chosen in the final debut selection will join the relevant group’s debut lineup. Programme admission and final debut selection are distinct decisions. Every admitted student has earned a place in the elite educational cohort; a debut offer is not a requirement for that admission.

06 / Learning through experience

PRACTICE.
PERFORM.
PROGRESS.

Develop your skills.
Gain paid stage experience.

Build experience through eligible paid performances and projects while training. These opportunities are designed to help you contribute towards tuition and living expenses.

Earnings depend on activity assignments, participation and payment terms. A fixed income or full coverage of study and living costs is not promised.
07 / Plan your education

SUPPORT FOR TALENT.
CLARITY FOR FAMILIES.

Understand university tuition, agency training and accommodation before you apply.View residence guide

Tuition scholarships
UP TO60%

Talent meets academic achievement.

Scholarships are assessed using your audition scores and the high school academic record submitted during the university application process.

The percentage applies to university tuition. Agency training and accommodation are additional. Award duration and continuation terms will be set out in your scholarship offer.

Explore your semester costs

KRW

Planning estimate using 2026 university tuition and 2027 Spring first-entry housing rates. 2027 tuition is subject to confirmation.

0%

Move the slider to compare scenarios. This is not a scholarship award.

University tuition after scholarship
Agency training / semester
₩1,300,000
Accommodation / first entry
University student council fee
₩15,000
Study + housing estimate

Meals, flights, insurance, visa costs, audition/application fees and other living expenses are excluded. Housing includes the ₩100,000 first-entry fee and ₩10,000 residence council fee; room allocation is subject to availability. Later-semester housing rates are not confirmed.

Living at Sahmyook University

A place to live.
A clearer plan.

Compare the residence options alongside your study budget. Room allocation is subject to availability, and accommodation is paid separately from university tuition and agency training.

Residence common area shown in the Sahmyook recruitment brochure, with vending machines and a copier
Residence common area
Photograph from the supplied recruitment guide; specific hall not identified.
FEMALE RESIDENCE

Eden

4-person · ₩835,000
3-person · ₩999,000

Shared corridor toilets and showers.

MALE RESIDENCE

Zion

3-person · ₩999,000
2-person · ₩1,180,000

Shared corridor toilets and showers.

FEMALE RESIDENCE

Peniel

2-person · ₩1,414,000
1-person · ₩2,468,000

Toilet and shower inside each room.

MALE RESIDENCE

Salem

2-person · ₩1,414,000
1-person · ₩2,468,000

Toilet and shower inside each room.

DAILY LIFE

Facilities listed include laundry rooms, fitness and study rooms, lounges and dining facilities. Rooms have internet lines.

RESIDENCE ROUTINE

The guide lists an 11 pm curfew and roll call. Smoking and alcohol are prohibited in the residences.

WHAT THE TOTAL INCLUDES

Spring 2027 first-entry totals include the ₩100,000 entry fee and ₩10,000 residence council fee. Meals are separate; later-semester fees are not confirmed.

Room icons show occupancy only, not a floor plan. Residence arrangements and fees: supplied 2027 international admissions guide, residence section. Confirm your room and current conditions before enrolment.

View all 2027 Spring first-entry residence fees
ResidenceRoomFirst-entry total
Eden · Female4-person₩835,000
Eden · Female / Zion · Male3-person₩999,000
Zion · Male2-person₩1,180,000
Peniel · Female / Salem · Male2-person₩1,414,000
Peniel · Female / Salem · Male1-person₩2,468,000

2027 Spring first semester. Includes first-entry fee and residence council fee. Meals are separate.

08 / Your audition journey

PREPARE WITH CARE.
SHOW YOUR POTENTIAL.

Up to 200 students worldwide are selected through a two-stage audition. Successful candidates then complete the university’s Round 3 admission process for the March 2027 intake, including academic and other eligibility checks.

  1. 01

    Online audition

    Complete your details, add your performance video link and pay the audition fee when applications open.

  2. 02

    Department review

    After payment confirmation, your details and video link are sent to the track’s Head of Department at Sahmyook University.

  3. 03

    In-person audition

    Successful first-round candidates receive an invitation to a second-round, in-person audition.

  4. 04

    University application

    Successful admission candidates complete the formal application and submit high school records for scholarship assessment.

Audition video / preparation checklist

Your own performance. Recorded live.

Submit a video of you performing dance, live vocals, or dance and vocals together in one live take. Reviewers need to see and hear your own ability. A phone recording is enough; professional production is not required.

Picture & framing

  • At least 720p HD and 25 fps; 1080p at 30 fps is recommended. Landscape framing is preferred.
  • Use a steady camera and even lighting. Keep your face visible; show your whole body for dance and your face and upper body for vocals.
  • Keep the performer in clear view throughout. Avoid visual effects, beauty filters or edits that change your performance.

Live performance & sound

  • Use a continuous take of your own live performance. Prepare about 3 minutes, subject to the final audition notice.
  • For vocals, your live voice must be clearly audible over any accompaniment. Do not lip-sync, tune vocals or replace live audio with a prerecorded vocal track.
  • For dance, music playback is allowed; your own movement must be filmed live. Other people’s performances, AI-generated performances and edited highlight reels do not meet this requirement.

Sharing your recording

  • Provide an HTTPS YouTube or Google Drive link, or another link the review panel can play without requesting access.
  • Use unlisted or anyone-with-the-link access as appropriate. Test the link in a signed-out browser before adding it.
  • Check that the full performance plays with clear, undistorted sound. Keep the link available throughout the review period.

These are the preparation minimums for this campaign. Any additional file, duration or submission instructions will accompany the official audition opening.

Sahmyook University / Admission Round 3

March 2027 intake

Campaign audition dates and in-person locations will be announced separately.

University application
08–29 Dec 2026
Documents due
30 Dec 2026 · 17:00 KST
University interviews
12–14 Jan 2027
Results expected
21 Jan 2027 · 14:00 KST
09 / For students and families

YOUR QUESTIONS.
ONE PLACE.

All programme questions belong in our programme chatbot. Find its button at the bottom right of every page.

Coming soon
Your programme guide

Explore your next step
with clarity.

  • Education & careers
  • Auditions & admission
  • Fees & scholarships
  • Housing & student life

The chatbot is being prepared. It will be the single place for programme enquiries when it opens.

From Global Audition to Global Stage

YOUR TALENT.
A FUTURE TO BUILD.

Up to 200 students worldwide.
Selected through audition. Developed through education.

K-Culture Elite Program
Coming soon

PROGRAMME QUESTIONS.
IN ONE PLACE.

Our programme chatbot is being prepared and is not connected yet. Once it opens, use this button for all programme questions.

This preview does not receive questions or collect chat messages.

Official artist video

Watch on the official channel ↗
Your first step

YOUR AUDITION
STARTS HERE.

Application Fee design preview

Prepare your application. Your details and photo are sent to Bada Global when you continue to the Application Fee step. The checkout shown there is still a sample, and no fee is charged.

  1. 01 About you
  2. 02 Performance
  3. 03 Review
  4. 04 Application Fee
Tell us about yourself

PERSONAL DETAILS

PROFILE PHOTO

Your photo

JPG, PNG or WebP · maximum 5 MB. Use a clear, well-lit photo with your face visible.

No photo selected

Your photo stays in this open page. Saved and downloaded drafts include photo information, not the image; select the photo again after reloading.

High school academic records are submitted during formal university application for scholarship assessment. This draft is not an eligibility decision.